Dublin, Ireland, April 22, 2010 -- The prestigious Carton House, one of Ireland's leading hotels, recently chose ZDirect's electronic customer relationship platform to centralize its guest data and build loyalty with its customers.    By using ZDirect's product offering and ZMail's behavioural profile engine, the Carton House will be able to enhance customer satisfaction that leads to increased market share and return on investment. 
  
As summarized by David Webster, General Manager of the Carton House, "The implementation of the ZDirect eCRM platform, ZMail®, will assist Carton House in growing revenues and customer satisfaction; from the ability to capture our guests' pre-arrival information to the evaluation and recording of satisfaction based on the guest experience."   Mr Webster continues, "This will greatly enhance the team's ability to understand and anticipate their guest's requirements.  Also the ability to easily engage with the guest based upon their patterns of behaviour and spending all assist Carton House in achieving a strong competitive advantage.  The ZDirect tool will play a key role in jointly improving customer satisfaction and revenues." 
  
"We acknowledge the celebrated history of Carton House," outlines ZDirect's CEO, Hayes Thomas, "and we look forward to playing a significant role in the future success of such an esteemed property in Ireland.  Ultimately, our goal is to do our part to enhance the customer experience to bring guests back to Carton House year after year.

About Carton House:
Built in 1739 by the 19th Earl of Kildare, Robert Fitzgerald, as his country's family seat, Carton House sits on 1,100- acres of parklands. Royalty, musicians and stars of the silver screen – from Queen Victoria to Grace Kelly – have passed through the doors of Carton House and its timeless appeal has been thoughtfully preserved into a 165-bedroom hotel. Today, the hotel seamlessly combines historic tradition with contemporary flourishes to create a unique atmosphere where old and new complement each other to stunning effect. 

The facilities at Carton House include the Spa at Carton House, the Kitchen Bar, a conference centre and The Linden Tree Restaurant. The Linden Tree serves modern cuisine in a contemporary space punctuated by amazing views of Carton's woodlands through huge picture windows. The most recent addition to the Carton House experience is the arrival of Ireland Xtreme with activities including exhilarating 4x4 driving, archery, clay pigeon shooting and team building games. Carton also boasts two championship golf courses, the Montgomerie and the O'Meara and is home to the Golfing Union of Ireland head quarters and National Coaching Academy. Winner Golf Resort of The year 2008 Europe (IAGTO). 
For more information go to www.cartonhouse.com 

About ZDirect, Inc. Based in Miami, Fla., ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. Zdirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect empowers hotel operators to streamline their electronic marketing and CRM efforts. With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys, and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for hotel companies that require cutting edge features, solid integration and professional services.

Features and benefits of the ZDirect platform include:

• Central Data Warehouse
• Property Specific Email Marketing
• Corporate Email Marketing
• Mobile eCRM
• Social eCRM
• PMS, POS and CRS Interfaces
• Pre & Post Stay Communication
• Customer Satisfaction System
• Electronic Concierge On Demand
• Reservation Communication Portal
• Web Guest Acquisition Engine
• Golf Tee Sheet Integration
• Dynamic Content Engine
• Hospitality ROI Reporting
• Advanced Filtering and Segmentation
• On Demand ROI Reporting
• Full Service Email Service Provider
• Profile Consolidation Engine