Hallandale Beach, FL – June 16 2010 – ZDirect Inc, the preeminent provider of electronic marketing and eCRM solutions for Hospitality, has formalized and documented its data privacy procedures and obtained Safe Harbor Certification from the U.S. Department of Commerce. Safe Harbor Certification os of particular importance to ZDirect customers concerned with their data security. All personal data ZDirect stores is secure, backed up, and tightly controlled. Safe Harbor Certification is aligned with the European Union data protection law, which is essential for customers located in Europe. "We live in a flatter world where cross-border and multi-lingual assessments are commonplace," said ZDirect CTO Isaac Weider. "We are accustomed to protecting the confidentiality and privacy of personal data, so having a formal opportunity to demonstrate our competence in this area was welcome. We appreciated the support of the U.S. Department of Commerce and are pleased to be ont heir formal list of organizations that are committed to protect data, privacy, and confidentiality." The Safe Harbor Certification process gave ZDirect an opportunity to formally review and document its internal practices and develop and deploy internal tests to demonstrate compliance.

About ZDirect, Inc.

Based in Miami, Fla., ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. Zdirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect empowers hotel operators to streamline their electronic marketing and CRM efforts. With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys, and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for hotel companies that require cutting edge features, solid integration and professional services.

Features and benefits of the ZDirect platform include:

• Central Data Warehouse
• Property Specific Email Marketing
• Corporate Email Marketing
• Mobile eCRM
• Social eCRM
• PMS, POS and CRS Interfaces
• Pre & Post Stay Communication
• Customer Satisfaction System
• Electronic Concierge On Demand
• Reservation Communication Portal
• Web Guest Acquisition Engine
• Golf Tee Sheet Integration
• Dynamic Content Engine
• Hospitality ROI Reporting
• Advanced Filtering and Segmentation
• On Demand ROI Reporting
• Full Service Email Service Provider
• Profile Consolidation Engine